Art meets performance in the new collaboration between Smith Optics and famed Brazilian street art crew, Bicicleta Sem Freio. Celebrating the Smith athletes who are pursuing their dreams of gold at the 2016 Olympics, the project creates an intersection between sport and artistic expression. Renato Reno and Douglas de Castro of Goiania, Brasil used the Overtake helmet, the PivLock™ Arena performance eyewear and the Lowdown sunglasses as their canvas. Inspired by athletes’ own personal photos of crossing finish-lines and standing on podiums, the artists brought together elements of Brasil as well as moments of triumph into a single, colorful piece of high performing art.
Art meets performance in the new collaboration between Smith and famed Brazilian street art crew, Bicicleta Sem Freio (translated, Bicycle with No Brakes). Celebrating the Smith athletes who are pursuing their dreams of gold this summer, the project creates an intersection between sport and artistic expression. Renato Reno and Douglas Castro of Goiania, Brasil used the Overtake helmet, PivLock™ Arena performance eyewear and Lowdown sunglasses as their canvas. Inspired by athletes’ own personal photos of crossing finish-lines and standing on podiums, the crew brings together symbols of Brasil and moments of triumph into a single, colorful piece of art. This art is blended with Smith’s performance innovations, Aerocore™ Construction featuring Koroyd® and ChromaPop™, and debuts as an exclusive collection for our summer athletes competing on the world’s biggest stage.
Art meets performance